Social media- the most dynamic medium of communication is gaining widespread importance in content marketing. Each and every moment, social networking sites such as Facebook and Twitter are experiencing the influx of new visitors. Many companies are now closely observing such trend to instantly reach before the large audience group through creating engaging and interactive contents. For this reason, it has become very much impossible to acquire success in digital marketing based on content creation without involving the platforms of social media. There other factors that have largely contributed in the growing relevance of social media in content marketing which mainly include these subsequent points: 1. Assessing Behaviour : It is because of the arrival of social networking sites like Facebook and Twitter that it has become comparatively easier for the commercial organizations to assess the behaviour and mood of the viewers. It provides ...